Case study · Health & wellness
How Humantra scaled global D2C fulfilment with Farfill
Multi-region fulfilment, an error rate under 1% and a partnership built on agility and trust.
Humantra, a wellness brand delivering hydration products globally, needed a partner that could scale with it and own its entire 3PL operation across multiple countries. Farfill now runs its D2C, B2B and wholesale fulfilment from the UK and the Middle East.
- 10,000+ orders a month
- Error rate under 1%
- UK · UAE · Ireland · Australia
At a glance
- Brand
- Humantra, a wellness brand delivering hydration products globally
- Sector
- Health and wellness
- Markets
- UK, UAE, Ireland and Australia
- Services
- D2C fulfilment, B2B and wholesale fulfilment, FBA prep, subscription kitting, returns management and freight coordination
- Results
- Scaled from hundreds of orders a month to 10,000+, with an error rate under 1% throughout
The challenge
As Humantra began its journey, it needed a fulfilment partner that could support small-scale operations with care and evolve with the brand as it grew quickly.
Growth into new markets, rising order volumes and the complexity of running both D2C and B2B fulfilment meant Humantra needed full-service logistics that were precise, responsive and truly global.
The solution
Farfill owns Humantra’s full 3PL operation in the UK and the Middle East, handling eCommerce orders through to B2B and wholesale orders.
- Full 3PL ownership across the UK and Middle East, managing D2C and B2B
- Multi-region fulfilment from the UK, UAE, Ireland and Australia
- An error rate under 1% maintained while scaling to 10,000+ monthly orders
- Custom packaging, kitting and inventory planning across multiple SKUs
- A unified dashboard for international inventory and order visibility
- Seven-day support and proactive communication from the fulfilment team
The results
- Orders a month, up from hundreds
- 10,000+
- Error rate throughout
- <1%
- Regions: UK, UAE, Ireland and Australia
- 4
- And wholesale, fulfilled under one roof
- D2C + B2B
“I’ve worked with Farfill across various brands for the last 5 years and I’ve continued to be impressed by the output, but more importantly the team. From when we started, doing 100’s of orders a month, to now doing 10,000+ orders per month, the attention to detail and communication has been a crucial component in scaling Humantra. The Farfill team are well versed in agility and their growth mindset makes them trusted partners — we simply couldn’t do what we do without them.”
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Beyond Beauty ClubHow Farfill helped multi-brand beauty retailer Beyond Beauty Club launch in Spain and grow across the EU with cross-docking through Ireland and the Netherlands, pre-cleared parcels and a custom WMS integration.Read the story 
HelloKleanHow Farfill helped personal care brand HelloKlean enter the Middle East: importing stock into Dubai, handling customs and cosmetic documentation, fulfilling D2C and retail orders and running road freight into Saudi Arabia.Read the story
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