Case study · Personal care
How HelloKlean launched UAE and Saudi fulfilment with Farfill
From global shipment to shelf-ready fulfilment in the UAE and Saudi Arabia.
HelloKlean, the personal care brand seen on Dragons’ Den, chose Farfill to manage its entry into the GCC. From importing stock to setting up retail fulfilment and cost-effective logistics into Saudi Arabia, we helped open up a brand-new market with full operational support.
- UAE · Saudi Arabia
- D2C, B2B and GCC distribution
- Road freight from Dubai into Saudi
At a glance
- Brand
- HelloKlean, a personal care brand
- Sector
- Personal care
- Markets
- UAE and Saudi Arabia
- Services
- Import and customs clearance, B2B retail fulfilment, D2C fulfilment and road freight into Saudi Arabia
- Platform
- Shopify
The challenge
HelloKlean wanted to enter the GCC. That meant getting finished goods from the manufacturer into the region, clearing customs and cosmetic regulations, supplying retailers and serving online customers, then reaching Saudi Arabia cost-effectively.
The solution
- Imported finished goods into Dubai directly from the manufacturer
- Handled customs clearance and all cosmetic regulatory documentation
- Fulfilled B2B orders to UAE retailers, hotel groups and distributors
- Enabled D2C shipping via Shopify with same-day and next-day service
- Delivered cost-effective road freight from Dubai into Saudi Arabia
The results
- New markets unlocked: the UAE and Saudi Arabia
- Retail fulfilment enabled for hotels, stores and local distributors
- Reduced costs to Saudi Arabia via direct road freight routing
- Multi-channel shipping: D2C, B2B and GCC distribution
“Farfill helped us break into the Middle East market with total confidence. Their team handled everything from import to retail fulfilment — and their road freight solution into Saudi was faster and cheaper than we thought possible.”
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