B2B fulfilment
B2B fulfilment for modern retail brands
From high-street retail to global distributors, we ship your wholesale orders on time and in full.
We work with brands that sell into major retailers, supermarkets and distributors. Whether you’re sending full pallets into Boots or stocking hotel chains across the UAE, Farfill delivers precise, scalable and retail-compliant B2B logistics.
- SSCC, GTIN and ASN labelling
- Booked delivery slots
- UK · UAE · Ireland · Australia
At a glance
- Hubs
- B2B fulfilment from the UK, UAE, Ireland and Australia
- Labelling
- SSCC, GTIN, GS1 barcodes and ASNs generated in-house
- Delivery
- Timed and booked delivery slots into retailers and distributors
- Compliance
- We follow retailer-specific routing guides and packing requirements
- Inventory
- D2C and B2B orders fulfilled from the same stock
What we offer
B2B fulfilment services
Retail-compliant pick and pack
Pick and pack, pallet prep and shipping to each retailer’s standards.
Labels and documentation
SSCC, GTIN, barcode and ASN generation, plus retailer-specific packing requirements.
Timed delivery slots
We book delivery windows with retailers and distributors so stock arrives exactly when expected.
Bundling and POS
Bundling, kitting and point-of-sale material management.
Sector-specific packing
Custom packing for pharmacy, beauty, fashion and food.
Carrier coordination
We coordinate carriers and track proof of delivery on every shipment.
Why Farfill
Accepted first time, from a few cartons to full containers
We understand retailer routing guides, compliance requirements and delivery protocols, so your products are accepted first time. Our facilities scale from a few cartons to full container loads.
- Retail complianceRouting guides, delivery protocols and labelling handled by a team that does it every day.
- Flexible capacityScale wholesale and retail distribution without taking on more space.
- Hybrid D2C and B2BRun both channels from one inventory to stay flexible and cut stock holding costs.
Global network
B2B fulfilment in every Farfill market
UK B2B fulfilment
We work with brands shipping into major UK retailers including Boots, Sports Direct, Superdrug and Holland & Barrett. Our team handles retail compliance, creates GS1 barcodes and follows retailer-specific routing guides, from full pallets to shelf-ready packaging.
UAE B2B fulfilment
Farfill supports distribution into UAE supermarkets, pharmacies and hotel chains, including Spinneys, Choithrams and the Jumeirah Group. We handle Arabic labelling, timed delivery booking and regional customs paperwork.
Ireland B2B fulfilment
Our Ireland fulfilment centre supports local and EU-wide distribution into pharmacy chains, department stores and distribution centres across Ireland and mainland Europe. We manage carton prep, palletisation and retail booking procedures.
Australia B2B fulfilment
We support brands shipping into large chains, health food stores and retail groups across Australia. Our team handles full truckload and LTL pallet shipments, carrier booking and strict labelling compliance for retail launches and ongoing replenishment.
In practice
How brands use our B2B fulfilment
Revlon: UK and EU retail distribution
Revlon ships full pallets from the United States to our UK fulfilment centre. We manage inbound, storage and distribution into UK and EU retailers and distributors, including large-scale pallet picking, booking into partner DCs and retailer-compliant labelling and paperwork.
Humantra: a B2B network across the UAE
For Humantra, we built a B2B network across the UAE, stocking hydration products into Spinneys supermarkets, gyms, retail pharmacies and hotel chains such as Jumeirah. We meet each partner’s delivery windows and packing formats.
PTP: from D2C stock to retail orders
PTP uses our UK fulfilment centre to turn D2C inventory into B2B-ready orders for Sports Direct and other national retailers. Each shipment gets exact labelling, a booked delivery slot and routing guide compliance, so goods are accepted without delays or fines.
Case studies
B2B case studies
HumantraHow Farfill runs Humantra’s full 3PL operation across the UK, UAE, Ireland and Australia, scaling from hundreds of orders a month to 10,000+ with an error rate under 1%.Read the story 
HelloKleanHow Farfill helped personal care brand HelloKlean enter the Middle East: importing stock into Dubai, handling customs and cosmetic documentation, fulfilling D2C and retail orders and running road freight into Saudi Arabia.Read the story
Questions
Frequently asked questions
Which retailers can Farfill deliver B2B orders into?
We deliver into major retailers including Boots, Sports Direct, Superdrug and Holland & Barrett in the UK, and Spinneys, Choithrams and the Jumeirah Group in the UAE.
Do you create retail labels and ASNs?
Yes. Farfill generates SSCC, GTIN and GS1 barcode labels and ASNs, and follows each retailer’s packing requirements.
Can I use the same stock for D2C and B2B orders?
Yes. Farfill fulfils direct-to-consumer and business-to-business orders from the same inventory, which reduces stock holding costs.
Get pricing
Need to ship into retail or distribution?
Speak to our B2B fulfilment team. We’ll help you manage compliance, scheduling and scale.